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Understanding Fixed and Variable Costs and Burn Rate

  • Jeffery Williams
  • November 3, 2021
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The burn rate of a business is the amount of money that a company has to spend on operations each day. Fixed costs are those expenses that remain constant for an entire year, while variable costs fluctuate based on how much you’re producing and what products or services you’re providing. Understanding fixed vs. variable can help businesses make more informed decisions about their finances.,

The fixed cost is the amount of money that a business pays regardless of how many units it sells. The variable cost is an expense incurred in manufacturing or producing one unit. Burn rate refers to the percentage of funds, raised through company fundraising methods, lost due to running losses each month before reaching profitability.,Depending on the company, fixed costs are those that do not change regardless of production volume. For example, large companies with corporate overhead expenses will have these costs remain constant no matter how much product is produced. Variable cost however may be affected by production or business decisions such as staffing changes or increased production quotas. The terms “fixed” and “variable” come from the finance world where standard terminology is based around time frames: short-term (one year) vs long-term (30 years).

Burn Rate is the cost of running a business, it is also referred to as fixed costs. Fixed costs are expenses that do not change no matter how much money you make or lose. Variable costs are expenses that change depending on how much revenue your company makes.

Costs are one of the many financial and accounting phrases with distinct meanings. You can’t simply conceive of them as whatever makes sense to you since the accountants and analysts will be baffled. They’ll tell you that you’re incorrect. Ouch. It’s not nice.

So, here are a few definitions for you.

Revenue Costs

The cost of sales does not include the costs of making a transaction. It isn’t the lunch with the customer or the travel to make a pitch to the client. The cost of sales refers to how much it costs to create or deliver whatever it is you’re selling. You don’t have any charges if you don’t sell. By definition, the costs are changeable.

  • Costs are meant to be proportional to revenue. They’re about the expenses of having, building, and delivering what you’re selling.
    • Materials and labor are included in the cost of a produced product. The computer, for example, costs $200 to manufacture, with $150 in materials and $50 in labor.
    • If you acquire a computer that has already been manufactured and then sell it, the cost is the price you paid for it.
    • Even if you provide a service, you will incur expenses. Fuel, maintenance, and crew expenses are all incurred by the taxi or airline. The law firm has enough money to pay the attorneys, as well as legal assistants, photocopying, and research.
  • The cost is determined by who is involved and when they are involved. As an example.
    • When you pay $19.95 for a book at your local bookshop, the store’s cost of goods sold is the price it paid to the distributor for that book. Assume it cost $10.50 plus shipping. Sales are $19.95, while the store’s cost of items sold is $10.50 + delivery.
    • If the distributor paid $6.25 for the book from the publisher, the book’s sales are $10.50, and the cost of goods sold is $6.25.
    • Let’s assume the publisher prints the book for $2.00 per copy and gives a 10% royalty to the author. The book’s revenues are $6.25, while the cost of goods sold is $2.00 + $0.652 in royalties. The publisher is also likely to have paid to send the book to the distributor, which would add another little amount to the cost of goods sold, maybe $0.25.
  • Recognize inventory. As a cash-flow trap, this comes up again.
    • Inventory, which is an asset, is used to store items that will become cost of goods sold when they are sold. It remains in inventory until it is sold.
    • Consider the timeframe and cash flow implications. The publisher pays for the books and buys them from the printer, making them inventory. They languish for months until they are purchased by a distributor, at which time they become cost of sales. They are in the distributor’s inventory until they are sold to the retailer. Then they’re turned into sales costs. The retailer owns the book for as long as it takes, from when it gets it and puts it on the shelf until you purchase it.
    • The cash-flow problem is that until you sell the goods, the whole asset does not appear on your income statement. In the meanwhile, the income statement doesn’t care whether you paid for it or not. The money has gone, but the transaction has yet to take place. This is a common cash-flow snare. It won’t show up on your financial statements. It’s absolutely unrelated to the concept of profit and loss. However, you have already spent the money.

This is where you give yourself a score. If these concepts are self-evident, proceed to the next section and don’t worry about it. If these phrases make you uneasy, and you’re scared you don’t understand what they imply, keep reading; you’ll figure it out in about five minutes.

Costs: Fixed vs. Variable

Part One: Manufacturing Costs in the Real World

This is important at times, but not always. Fixed costs, in technical terms, are expenses that you must pay regardless of whether you sell anything or how much you sell. The monthly leasing of an installation used just to make things, for example, would be a set cost. As cost accountants find out how to assign fixed expenses to linked sales, things become complex and unexpectedly imaginative. That was a unique business school course. I found it intriguing, but I decided to disregard it for the sake of business planning.

We’re not doing accounting here; we’re doing planning. Remember?

Part 2: Risk and Fixed vs. Variable

Don’t get too worked up over financial terminologies; they’re inherently ambiguous in this instance. When analysts discuss fixed vs. variable costs, they are usually referring to variable costs (such as cost of sales, direct cost of products, and costs of goods sold) vs. fixed expenditures (such as payroll and rent). It’s difficult to tell the difference between costs and expenditures in this setting. Essentially, you’re attempting to determine how much risk you have in your organization.

The larger picture isn’t complicated at all. The basic premise is that your spending is divided into two parts: a fixed portion that you spend regardless of circumstances, and a variable portion that you spend only if you make a sale, and whose amount of spending is fully dependent (thus the name variable) on the level of sales.

Here’s an example of what I’m talking about. Rather of hiring someone to oversee retail sales, we elected to pay an outside sales representation business 6% of our retail sales after the fact in the early years of Palo Alto Software.

The cost-benefit analysis should be straightforward. With the variable cost, there is a lot less risk. We paid nothing if we didn’t obtain the sale. We could use the money from the sale to cover the variable cost if we did obtain the sale.

Rent, insurance, and payroll, for example, are virtually usually fixed costs. Some of your expenditure is virtually always variable, such as direct sales costs.

And some of your expenditure is difficult to categorize. The plumber pays for a Yellow Page ad in the phone book once a year, independent of sales; but, if sales grow as a result of the ad, she may be persuaded to raise the ad size next year. Although your website seems to be a set expense, many of us in the Web industry pay commissions to affiliate sites that assist us in closing the transaction.

The term “burn rate” was used to describe this kind of fine-tuning. During the first dotcom boom in the late 1990s, the word became increasingly popular. Investors poured money into certain Internet businesses that had no sales or income. To determine how many months of life they had, they would divide the money they had in the bank by their monthly burn rate (how much money they spent each month). Burn rate becomes very essential in the absence of sales or income. They’d use it to choose whether to seek further funding or, in certain situations, a new employment. Michael Wolff’s book Burn Rate is a great example of this. You measured your future by the number of months’ worth of burn rate you had in the bank, thanks to your investors.

Instead of using the word fixed expenses, I prefer to use the term burn rate. Fixed costs are expenses that would cease if you did not sell. The burn rate, on the other hand, is the amount of money you spend each month, regardless of whether or not it’s actually fixed expenditures. They have a tight relationship.

When you attempt to make a break-even analysis, all of this becomes more than frivolous argument and terminology. Although I consider break-even to be mostly discretionary, it is nevertheless a useful representation of your overall financial situation. As a result, a break-even analysis tool would be worthwhile. Look at bplans.com’s business calculators. At hurdlebook.com, there’s also a full break-even explanation.

What is your Burn Rate?

Burn Rate (Suggested Reading)

Michael Wolff was not the first or only person to coin the word “burn rate,” but his book, Burn Rate: How I Survived the Internet’s Gold Rush Years, established the term into the post-Internet dotcom boom business lexicon. Find out more about this book…

Your burn rate is the amount of money you have to spend on a monthly basis to keep your business going. This often includes rent, wages, and everything else you spend in a typical month that isn’t directly related to your sales, which means it isn’t immediately compensated for by sales, whether fixed or variable. As a result, it comprises your typical marketing costs, which are formally referred to as variable costs.

I believe that you should constantly be aware of your burn rate. I hope you’re making sales and making money. If your strategy calls for you to spend more money than you bring in, you’ll need to borrow or locate investment capital.

I also think the burn rate is a decent metric to utilize in a break-even analysis instead of fixed expenses. You’d use your fixed expenses to compute your break-even point in traditional financial predictions, which are still taught in financial analysis classes at business schools. Burn rate is a more recent and superior concept.

Fixed costs are those that don’t change with the business’s level of production. Variable costs on the other hand, do change with the business’s level of production and can be used to measure how much a company is spending per unit of output. “Burn rate” is a term that refers to how quickly a company is spending its money or running out of funds. Reference: fixed costs examples.

Frequently Asked Questions

How is burn rate calculated?

A: Burn rate is the number of calories burned by one minute on a treadmill or stationary bike.

How do you determine fixed and variable costs?

A: Fixed costs are those that do not change regardless of production volume. Variable cost is the total amount it costs to produce one unit, and this will vary depending on how much you make.

What is difference between fixed cost and variable cost?

A: A fixed cost is a cost that is the same every month. For example, rent for an apartment or car ownership costs are considered to be fixed expenses because they dont vary based on income. A variable cost can change depending on how much money you make or what you buy.

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Table of Contents
  1. Revenue Costs
  2. Costs: Fixed vs. Variable
    1. Part One: Manufacturing Costs in the Real World
    2. Part 2: Risk and Fixed vs. Variable
  3. What is your Burn Rate?
    1. Frequently Asked Questions
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