Logos are an important part of any brand, but not everyone has the skillset to create one. If your business is new, don’t worry; there are plenty of logo design sites out there for you to browse and get started on creating a brilliant logo in no time!
“Crowdspring” is one of the best sites to find logo designs. There are other great sites that offer similar services, but “Crowdspring” has a lot more designers and a better user interface.
Your small business’s brand is defined by its logo.
Designing your logo is just as crucial as getting other elements of your company correct, whether you’re just starting out or rebranding.
That does not, however, imply that you have an unlimited budget, a branding agency, or even a graphic designer. You still have a lot of possibilities for excellent small company logo design with today’s crowdsourcing services.
What’s our #1 recommendation for crowdsourced logo design? 99designs.
We’ll also provide some background to help you determine if crowdsourced logo design is suitable for you, as well as information on three other outstanding providers and how to write a solid brief.
We’ll go through the following topics in this guide:
What is crowdsourced logo design, and how does it work?
Many startups and small companies use the internet to crowdsource their logos, therefore let’s begin with a definition of crowdsourcing in this context:
Crowdsourcing is the practice of accessing an online community to gain services over the internet.
The crowd—large online groups of designers—are our top four options. You’ve approached them for a service; in this example, small company logo design—the sourcing.
You tell them what you need, and they come up with logo ideas based on your description of what you want for your small company logo (usually called the brief). You go through the logo examples, provide input, and choose the one that best suits your needs.
To reduce your financial risk, most sites provide guarantees and customer satisfaction policies—for example, if you don’t discover a design you like, you may be reimbursed, or you don’t pay anything until you’ve chosen a design. After you’ve paid for your design, you’ll get the files and copyright.
It’s crucial to recognize that crowdsourcing your logo design isn’t the same as working with a professional design firm. Crowdsourcing platforms are often less expensive, which is beneficial to your marketing budget; but, the quality of designers and designs might vary. However, here’s a solid rule of thumb:
The quality of the designer’s work is determined on the information and guidance you provide.
Make sure you and your team know exactly what you want from a logo design for your small company. When composing your brief, be comprehensive and precise (more on that below). Don’t assume that the designers are familiar with your company or industry.
Be as confident as possible that the information in your brief is final—changing those specifics in the middle of the process may lead to delays, the cancellation of designer services, and a lot of aggravation for everyone involved. Give as much information and detail as possible; the final result will be a solid design that you can approve and use for your company.
Who is a good candidate for crowdsourced logo design?
Graphic design resources are not available to every company. Online services assist in bridging the gap. A crowdsourced logo design service is an excellent match for a company that wants to be a part of the design process from the beginning, from establishing a design brief to examining submitted concepts and selecting the ultimate winner. The services are also beneficial for those who believe they need a large number of alternatives to evaluate.
These services, however, are not for everyone. Originality and quality may vary, and you may or may not be working with someone who understands your business, service region, or target market. You could be better off hiring a more specialized firm or designer if you want more confidence and advice.
The crowdsourcing technique for logo design
The crowdsourcing method differs based on the supplier, but it will often look like this:
1. Choose a service category (typically logo design) and a price bundle or budget choice, as well as a project deadline (this could be a day, a week, 30 days, and so on, depending on your turnaround time or how much time you and your team need to compare and comment on designs).
2. Create your brief based on the facts provided by the supplier (we’ll go over things to keep in mind in order to produce a great short further down).
3. Submit your project using the settings you’ve set (this part can take just a few minutes).
4. Examine design examples submitted by potential designers.
5. Choose designs that are relevant to your brief and reject those that aren’t. If the sample needs to be refined, provide input on the designs.
6. Pick the winner. After you choose the winning design, the winning designer is compensated, and you get the files, as well as rights and/or copyright transfer, depending on the service you select.
7. Put your design to good use—your company now has a logo!
How we made our decision
You can trust our advice since we looked at it from your point of view to make sure we were meeting your requirements.
We extensively investigated each service, including interviews with consumers who have gone through the design process at each service and interactions with persons behind the scenes at these services. We are not compensated for recommending these services.
The following are our top four suggestions for crowdsourced logo design websites.
We’ve scoured the internet for the best crowdsourcing logo design sites and selected our top four for you to choose from.
Each website follows a similar pattern in terms of what it does and how it does it. Packages and prices vary (plus, pricing and other details are subject to change without notice). Some platforms are more open in terms of who may bid for your task, while others do more verification and have stricter standards.
In order to understand more about each service, we talked with small company owners who have utilized it.
Compare each website to see which is the greatest match for your budget and needs.
99designs is our top selection.
“Crowdsource your design and branding initiatives, and just pay for what you want.”
There are four options available:
- US$299 for Bronze (budget-friendly artistic design).
- US$499 (silver) (best value for money)
- US$799 for gold (attract professional designers).
- US$1,299 for Platinum (only work with the finest).
Why do we like 99designs?
The huge dog is the one that brings the finest of both worlds in. 99designs connects you with over a million designers, placing immense creative power at your fingertips.
Those figures might be intimidating, but the platform will lead you through the process step by step so you can obtain the best designs from the best experts.
In addition to its basic crowdsourcing concept, the “1-to-1 Projects” feature provides a workspace for designers and clients to communicate more individually—ideal for times you want to step away from the crowd and have more focused interactions.
99designs, which was founded in 2008 by a group of designers, is one of the most well-known companies for crowdsourcing logos, website design, graphic design, and other services.
Over 500,000 design competitions have been hosted by customers throughout the globe, and 99designs has paid out over $150 million to designers via its site as of July 2016. Over 10,000 design challenges are held each month by designers and client groups, and the site has aided over 364,500 companies across the globe.
Bellgray is a simple shopping option for professional ladies who want to look their best. Annie Shafran, the company’s founder and CEO, looked into everything from branding firms (“too pricey for what I required”) to individual graphic designers (“felt too risky—just glancing at their prior work didn’t ensure that they’d comprehend my vision”).
“It was the ideal blend of both since it was the correct price and it gave me access to hundreds of designers with various ideas and interpretations of my brand,” she says of 99designs.
“In the beginning, I was unsure about the entire branding process and felt like I needed to engage an agency to perfect it,” Shafran explains why she would suggest 99designs. “Your brand is really essential, and you want to do it right the first time… Giving input to diverse designers was a vital part of my approach, and it helped strengthen my brand.”
CrowdSPRING was the runner-up.
“The greatest creative team on the planet.”
From US$199 for a logo design
Why is CrowdSPRING a runner-up?
Many similarities exist between CrowdSPRING and 99designs, including a large pool of creative talent, tens of thousands of completed projects, crowdsourcing and 1-to-1 alternatives, and more.
However, CrowdSPRING is now on a smaller scale. That’s a good thing, since the Chicago-based business has potential to expand and wants to connect clients with creatives in a safe, user-friendly environment.
a brief description of CrowdSPRING
CrowdSPRING, which was founded in 2008, aims to bring high-quality creative logo, web design, branding, and naming work to organizations of all sizes who want to work in an online collaborative environment that combines ease of use with watertight contracts, secure digital content management, and an escrow service, not just to small businesses and one-person shops.
Over 190,000 creative experts competed for over 500,000 projects that were successfully completed. Customers that prefer individual engagement over mass discourse might use CrowdSPRING’s 1-to-1 environment.
Networlding is a company that provides marketing, ghostwriting, and publishing services. Melissa Wilson, the company’s CEO, is the author of 15 books, including five business blockbusters such as Networking is Dead: Making Meaningful Connections.
Wilson went to CrowdSPRING to discover the proper design and branding that would appeal to the book’s target demographic when it came time to produce a cover for a new book.
“I enjoy the individuals that operate the business.” “I also enjoyed the experience,” she adds, even when there were setbacks.
Wilson recalls, “I had a legal issue with one of my designers.” “CrowdSPRING was quite helpful in resolving the matter. People are unaware of the realm of design and how sticky it can be at times. CrowdSPRING eliminates the need for you to be concerned about this. They provide both protection and crowdsourced design.”
The method also allows you to have a deeper understanding of your brand and project. “Everyone owes it to himself to participate in the experience. It’s as if they have to go through it in order to comprehend the benefits,” she explains. “What people don’t comprehend is that they don’t know what they don’t know. What people don’t realize until they see it is what is feasible with their logo, brand, or book cover.”
The remaining four places in the top ten are as follows:
In many ways, the other two companies in our top four are comparable to 99designs and CrowdSPRING. To identify the best fit for your small company logo design, compare and contrast our top selection and runner-up.
You must pay a US$59 posting charge as well as a budget for the project that you provide.
What is DesignCrowd?
Over 541,025 designers have completed 203,312 projects in 42 project categories, including logo design, web design, t-shirt design, poster design, brochure design, business card design, and much more. In 2008, DesignCrowd was also founded.
Trail Team 10 is a 6-month professional development program for startup CEOs who want to grow their companies, their teams, and themselves. This “virtual trek” allows like-minded leaders from other places to network with one another in a secure and private environment.
Todd Uterstaedt, the company’s founder, sought a logo that combined the company’s theme aspects of outdoor hiking, startup culture, and modern-day business.
Uterstaedt had already worked with a design agency, but he wanted additional design ideas to be certain that he had completely explored his brand’s potential. “The promise of a broad assortment of excellent designs from designers across the globe, at an inexpensive price, encouraged me to try DesignCrowd,” he adds, after being “underwhelmed” by previous encounters with other design crowdsourcing platforms.
“The dedication of the designers to embrace input and strive for a design that simply worked was the first thing I saw,” Uterstaedt explains.
“Secondly, designers were obviously focused on fresh, innovative concepts based on my particular instructions, rather than just duplicating or altering the work of others.” Finally, DesignCrowd’s user interface made it very simple to evaluate, rate, and compare ideas in a timely and effective way.”
Arena of Logos
Choose from three different packages (all with different money-back guarantees):
- US$249 (basic)
- Standard: $349 USD
- US$499 for a pro
The Logo Arena
Logo Arena, which was founded in 2010, is structured more like a contest, with the customer being able to score submissions and offer input.
Donna Pellegrini Alderman required a distinctive brand design in a market full of visual clichés in the build up to founding boutique indoor cycling and core training studio psychle studios (who as of now don’t have a website set up). “I didn’t want to scrimp and make a different kind of spoke and wheel.”
Alderman came to Logo Arena because he needed a new logo design. “From beginning to end, it was a delightful and beneficial experience,” she adds. “At first, we took the time to describe what our company was about, as well as the feeling we intended to convey, even down to the color scheme.” People paid attention. These designers took my words and ideas and turned them into a design, a visual.”
Alderman got a total of 100 designs from 48 different designers. Designers would continue updating or submitting designs based on their improved knowledge, which she would score and offer comments on. The logo she eventually chose was one of four supplied by the designer. Finally, she had a logo that was both original and relevant to her field.
Why would Alderman suggest Logo Arena? “They looked more personal and more directly connected to care, more than the larger services,” she adds. “It’s the difference between employing hundreds of designers and just one.” The price-to-value ratio is exceptional. They create high-end artwork for national branding. This is a fantastic example of how the internet has effectively delivered commercial-grade, top-of-the-line service to the individual customer. This aids our growth as a startup.”
The advantages and disadvantages of utilizing crowdsourcing logo design websites
Working with a crowdsourced logo design provides a lot of benefits, but it also has some drawbacks.
Here are a few things to remember:
- Startups and small enterprises may find it more cost-effective.
- Money-back guarantees reduce the danger of financial loss. If you don’t like what you see, you may either request a refund, try a new supplier, or change your brief and resubmit.
- You may access a worldwide pool of talent rather than being confined to a geographic location or who is listed in the phonebook.
- Crowdsourcing sites aren’t the same as full-fledged agencies. Expect to spend time and resources developing a thorough brief, providing feedback, and comparing potentially hundreds of design samples. This isn’t Madison Avenue or an episode of “Mad Men”—expect to invest time and resources in developing a thorough brief, providing feedback, and comparing potentially hundreds of design samples.
- Providers are not obligated to do market, commercial, or industry research on your behalf. It is not their duty to be an expert in your industry, but to examine your design brief and produce a design.
- Design quality varies depending on the service, brief, and budget.
Creating your executive summary
The quality and complexity of the design brief you submit increases your chances of acquiring a successful crowdsourced logo. Here are some items to remember and include:
What do you want to achieve with your logo? This could be your company’s name, an acronym, a tagline, colors, symbols, or any other characteristics that your company considers important to its brand.
Write down the following information about your company: history, industry, mission statement, scale of operation, service area, and short- and long-term goals. What companies do you turn to for inspiration? Who are your main rivals?
Discuss your industry and market, including any demographic and psychographic information about the markets you service.
What are three characteristics of your company that your logo should convey?
Are you seeking for a certain style, such as picture alone, text just, or image plus text?
Give instances of what you like and what you despise: Take a look at the other players on your field. What aspects of their branding do you find appealing or objectionable? Give instances of what you like and what you despise. This may assist designers strike the point with early designs, as well as let you stand out from the crowd while being compliant with your industry.
Choosing a logo is not an easy undertaking, whether you’re starting a company or rebranding an existing one. Today’s crowdsourcing services, on the other hand, provide you with affordable access to a worldwide pool of talent.
You have complete control over the design brief, you get to choose the designers and designs you want, and you have safeguards in place to reduce your financial risk and ensure that you receive the best design for your small company. If you provide a precise, exhaustive brief, your company is more likely to acquire the correct design for your budget, message, and requirements.
Our top recommendation is 99designs, but we also propose CrowdSPRING as a strong runner-up, as well as Design Crowd and Logo Arena as two additional great, feasible possibilities based on their area of service. You’re on your way to a new logo with these top four crowdsourced logo design services for your small company.
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Watch This Video-
The “graphic design logo projects” are websites that allow small businesses to find professional graphic designers. The sites provide a platform for people who want to create logos and other graphics.
Frequently Asked Questions
Which is the best site for logo making?
A: There are many logo site available. But if you want to have a good result, I would recommend using Drucker
What is the best logo design for a business?
A: This is a difficult question to answer as every business has different needs and this would be hard for me to say that one was better than another.
What are the 4 things to be considered in designing a logo?
A: The 4 things to consider in designing a logo are the type of company, its purpose or goal, audience and environment.
- logo design contest
- design crowd
- freelance logo design
- graphic design logo website