With Instagram’s popularity and reach, hair salons are seeing a peak in clients thanks to their posts. Hair salons with the most followers typically see an increase of at least 7% more business compared to those that have fewer likes. However, many people aren’t aware how exactly you can grow your following on Instagram. This post delves into some important tips for salon owners about engaging with potential customers through captivating photos and videos that also promote client loyalty by educating them on current trends in haircare products as well as whats trending across all industries this year!
The “how to promote your hair business on instagram” is a blog post that will teach you how to use Instagram for your hair salon. It includes tips and tricks, as well as examples of what other salons are doing.
This post is part of our Salon Business Startup Guide, a collection of articles to assist you in planning, starting, and growing your salon!
Salon owners and stylists are embracing the trendiest social media trend: Instagram. Successful hair salons must remain on top of trends, so it’s no surprise that salon owners and stylists are embracing the latest social media trend: Instagram.
Instagram is the newest social media sensation, and its popularity is growing rapidly. Instagram was the fastest growing social media network in 2014, according to Pew Data Center research. Instagram claims to have 300 million users.
Instagram is a great match for hair salons because of its visual nature and ability to reach a large number of clients. There are many marketing options on Instagram, from stylish haircuts to innovative nail art.
Whether you’ve used Instagram before or not, this advice can help hair salons capitalize on the popular social media platform.
Have you done any inventive coifs recently? Show off your skills!
What should I write?
Let’s start with what you should publish on Instagram. You want a diversity of postings, just like any other social networking site. Here are some suggestions:
1. Photos of the before and after
A hair salon is the ideal location for before and after shots. When a client wants a new color or a revolutionary cut, it’s a great time to take images and show off your skills to your social media followers, like this stylist did.
Of course, you should ask your client whether snapping a photo and publishing it on Instagram is allowed, but if you have permission, this is a fantastic item to share with your followers.
2. Updos that are cool
Break out your phone and take a photo of it, whether you’ve just finished a wedding style or simply done an unique braid on a client. Sarah Potempa, a celebrity stylist, posted this photo of a braid on her Instagram page.
3. New merchandise
Take a photo and publish it on Instagram when a new styling product or tool arrives in your store, like this stylist did. You don’t want to promote items all the time, but once in a while is OK.
4. Thank-you letters
A public thank you may be expressed on social media. Thank a new customer or vendor for taking the time to work with you.
5. Deals and events that are coming up
Is there a promotion or a customer appreciation event in the horizon? Post it on Instagram. Here’s a manicure pass that would be perfect for a blog article. Take a photo of the in-store banner you’re using to promote the promotion or event and upload it on Instagram.
6. Posts that are timely
Make sure you publish on topical issues, whether it’s prom season or Mother’s Day. You demonstrate to your consumers that your store is current by providing photos of current holidays.
7. Greetings to new staff
Share the news and a photo of your new stylists or makeup artists on Instagram.
8. Have a good time and be inventive
It’s OK to post a photo of oneself at work, a quotation, or a picture of a rainbow outside your business. It’s important to demonstrate your viewers that you’re a real person. You want people to be able to relate to your Instagram page.
Organize an Instagram contest in which your fans may share their best fashion looks.
How to Get More Followers
Your marketing power is, of course, limited by your social media reach. You should make an attempt to get followers. Here are a few pointers to help you achieve exactly that:
1. Organize a competition
Contests are an excellent method to increase interest. A popular and simple contest is the “submit a photo and win” variety; for example, encourage your clients to upload a picture of their favorite beach hairdo. Choose a winner at random and offer them a $10 salon voucher.
Encourage participants to tag their friends for further exposure. This increases the likelihood of gaining additional followers.
2. Post on a regular basis
It’s vital to publish to your Instagram account on a regular basis, just as you would on any other social media platform. Make a routine that works for you and follow it religiously.
3. Make eye contact with your audience.
Make sure you react to anybody who leaves a remark. You want to demonstrate to people that your Instagram account is a place where consumers can engage with you and your company.
4. Encourage people to share their ideas.
Encourage people to post images to your page as well. Put up a few banners in your salon encouraging clients to post a photo of their hairdo on Instagram, and have your stylists mention it as well.
5. Include Instagram in your emails
In any promotional emails you send to your customers, include your Instagram handle or a link to your Instagram. Every employee’s email signature should also contain a link to the site.
6. Promote your Instagram account on other social media platforms.
To promote your Instagram page, use other marketing platforms. Mention it on shop signs, including the emblem and URL on your business cards and other giveaways, and encourage people from other social networking sites to follow you on Instagram.
7. Add tags to other people’s posts
To boost visibility, you should tag other individuals in your postings, just as you would on other social media networks. When you tag someone else in a post, it also appears on their Instagram feed. Assume you collaborate with a charity to provide free haircuts to veterans. Make sure to promote the event on Instagram and tag the charity with which you’re collaborating.
Tips on how to utilize hashtags
Hashtags play a significant role in the Instagram universe. Consider hashtags to be keywords; when someone searches Instagram for anything, hashtags are scanned to provide search results.
Using a small number of hashtags is a smart idea. Instagram enables you to use up to 30 hashtags per post. Now, 30 hashtags is a little excessive, but four or five hashtags may help you stand out. Here are some suggestions for hashtag selection:
1. Make use of both specialized and broad hashtags.
If you’re posting a photo of a wedding updo, #WeddingUpdo is an excellent hashtag to use. However, since the hashtag is so wide, it may generate a lot of search results. Because your photo may be hidden behind a slew of others, utilize targeted terms in addition to broad hashtags. Perhaps #FrenchBraidWeddingUpdo, or combine the two with #FrenchBraid and #WeddingUpdo.
2. Use a hashtag to mention your location.
By labeling your images with your salon’s name and location, you may make it easier for prospective consumers to locate you.
3. Use hashtags that are currently popular.
Although Instagram doesn’t offer a list of popular hashtags like Twitter, it’s a good bet that whatever is trending on Twitter is also trending on other social media platforms.
So, if #GoldenGlobeAwards is trending on Twitter, attempt to produce a post about the award event. Try uploading a photo of a beautiful updo and asking your followers whether they think that sort of style will be seen on the #GoldenGlobeAwards red carpet.
4. Make use of hashtags for products.
Many product brands have Instagram accounts, so take use of them when you can. If your store offers Redken items, for example, you might include the hashtag #redkenready in your postings. Your post may potentially be featured on the Instagram account of the product you’re using, which is fantastic exposure.
Start thinking like a photographer, even if it’s only a selfie.
Tips and tools for capturing pictures
Instagram is primarily on the images, so make sure your photographs are clear and sharp. That’s not to imply you should employ a professional photographer to shoot your images for you, but you should be cautious while doing so. Because the majority of people snap photographs with their phones, here are a few pointers to ensure that your smartphone photos are top-notch:
1. Instead of zooming in, go closer.
Your smartphone’s zoom capability isn’t very good. It is preferable to move closer rather than zoom in.
2. Take many photos
Taking many photos from various perspectives is usually a smart idea. You don’t have to utilize every shot you take, but having a variety is beneficial.
3. Keep an eye on your surroundings.
Keep an eye on what’s going on in the backdrop of your photo. You don’t want a backdrop that detracts from the shot’s primary emphasis.
4. Examine your concentration
To get the camera to focus automatically on most smartphones, just touch the screen. Before you take the image, be sure you’ve done so.
5. Make your customers grin
In the photographs you provide, your customers should seem pleased. The sad, resentful face is reserved for runway models.
6. Make your life simpler by using applications.
After you’ve taken a photo, you’ll want to edit it and add some flare to it. There are a plethora of applications available to help you improve your photographs, but here are five of the most popular among salon owners:
- Overgram: Use Overgram to add text to your images, such as the phrases “Before” and “After.”
- Facetune: This program allows you to correct flaws in photographs. To put it another way, you can remove a pimple or red eyes.
- PicFrame: Use this software to display your photographs in frames.
- Aviary: This program provides excellent picture editing features such as cropping and color enhancement.
- Afterlight: If you want to be creative with your images and apply unique filters, this is the app for you.
Instagram is increasingly being used as a visual Google by clients. People want photos, not blog pages, when it comes to manicure and hairdo trends.
As a result, Instagram is an excellent marketing tool for salons. While updating Instagram takes some effort, it’s a little investment to make in order to attract new consumers and keep existing ones.
Bplans (@teambplans) shared this picture on January 19, 2016 at 12:15pm PST.
Do you have an Instagram account for your salon? Have you seen an increase in brand awareness and business as a result of it? Do you have any further recommendations for salon owners? Please feel free to share your opinions in the space provided below.
The “hair stylist facebook status” is a guide that has been written for people who are interested in learning about the Instagram platform. The guide is also great for hair salons that want to make their business more visible on social media.
Frequently Asked Questions
How do I promote my hair salon on Instagram?
A: You should post pictures of your favorite products and share them with the caption Spa day today! Grab one at my salon, available now.
What should I post on Instagram as a hairstylist?
A: Post a picture of your favorite hairstyle or use the filter “hair” to show off your skills.
How do hair stylists get more followers on Instagram?
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