Many advertisers feel as though their digital ads don’t work like they should. The frustration is because there’s no formula for how to create a successful social ad campaign, but that doesn’t mean it can’t be done. They just need someone with the courage to try something new and test different strategies until they find what works best.
The “what is ads” is a question that many people ask. The answer to this question is “ads are marketing messages.” Ads can be used for various purposes and the most common use of an ad is to promote a product or service.
We’re usually surprised to see so much advertising that doesn’t work, particularly in print. It just lacks the components necessary for effective client communication. You wouldn’t leave any ingredients out of a cake, right? So, why would you leave out such a vital component of your marketing message?
Many individuals run so-called “business card” advertising since they have a limited budget and limited area. The ad has the same information as a traditional business card: the company name (typically a logo), your name, phone numbers, address, email address, and website. Sometimes there’s even a clever phrase!
But where is the deal? Is there a call to action? Ads on business cards have little use other than to take up space.
Consider your ad to be a “salesperson in paper.” What if your salesman approached a prospect and stated, “Hi, my name is Ned from the ABC Company.” Here’s my contact information: phone number and address. I’m hoping you’ll call at some point. Bye!”
Would that be feasible? No, and the same is true with advertisements.
If you want your ad to be effective, it has to have six crucial features. Here’s how to make it:
1. Make it absolutely apparent who you’re talking to, such as “small company owners,” “sports fans,” “golfers,” or whomever your primary target group is, by placing this at the top of the ad.
2. Use emotionally powerful phrases to describe an issue, need, or irritation that your product or service addresses, for example, “Tired of staying up late completing your bookkeeping?” “Are you concerned about data loss, security, viruses, and keeping your network secure from hackers?” or “Are you concerned about data loss, security, viruses, and keeping your network safe from hackers?”
3. Provide an answer. “With our simple accounting system, you can stay on top of your company without losing sleep.” “We can examine your computer network, identify any present difficulties, and search for hidden problems,” or “We can analyze your computer network, diagnose any current problems, and seek for hidden problems.”
4. Give them something they can acquire for free that isn’t dangerous. For a downloadable sample, a report, or tips & techniques, “visit our website.” “Come on down to the shop for your free whatever.” “If you want your own free whatever, call me by 5 p.m. on Friday.” “Take advantage of our complimentary computer system audit.”
5. Sign the message with your contact information, including your name, phone number, fax number, email address, and web URL, as well as your logo and slogan.
6. Do you have a decent photograph? Include a product image or a photograph depicting the problem prospects face as a result of their lack of knowledge about your product or service. Here’s a secret: the most impactful image is usually one of you! Readers may now put a face to your business.
That was simple, wasn’t it?
You’ll communicate much more effectively than you’ve ever done the next time you’re putting up an ad in a location where you’re confident your Ideal Clients hang out, and yes, the phone will ring.
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