Today you have an opportunity to make a tremendous impact on your local community, as well as the world. As people around the globe are living more and more online, social media is becoming one of our most valuable sources for staying informed It’s important to use this tool with care so it can be used in positive ways while also creating the best possible user experience
A televised appearance is planned. An interview on the radio. An article in a magazine or a mention on a prominent blog. Every company owner recognizes the importance of good media attention. There’s no better way to establish your brand than this. Because the material is created by an impartial, third-party source, media coverage is much more trustworthy than paid advertising. That is why businesses spend so much time and effort attempting to attract the attention of the media.
What would you do if you got a call from the Today show? Are you prepared? You don’t want to miss out on this chance. A poorly conducted interview may harm your company’s reputation. The secret to success is meticulous planning and preparation. Without adequate preparation, even a seasoned expert may make errors. So, here are a few pointers to help you maximize your 15 minutes of fame.
To begin, never reply to a reporter’s call on the spur of the moment. When you attempt to wing it, you risk not just making errors, but also not making the most of the situation. Find out what the narrative is about and how it will be utilized in detail. Inquire about the reporter’s interests or the information he or she is looking for.
Next, find out what the reporter’s deadline for the article is so you may plan an interview at a time that is convenient for both of you. This gives you the chance to think about and prepare your main messages. What do you want the audience to understand? Make a list of your main points so you can remain in charge of the conversation.
Make a list of what you want to say and practice saying it. You come seem as inarticulate and unprofessional if you ramble, use a lot of “you know,” or stumble over words. Rehearse what you want to say since your tongue has memory.
Slang, industry-specific jargon, and acronyms should be avoided. You want your message to be understood clearly. Respond to queries in soundbites, or in other words, be brief. This is especially true for televised interviews. The majority of television segments are under two minutes long. Make your responses brief and to-the-point, even if the interview is being recorded.
Don’t be misled by a pregnant pause from a reporter. When you’ve done answering a question, the reporter may not reply right away. Many individuals feel driven to continue talking when they are uncomfortable with lengthy gaps in a discussion. When you speak too much, you may get yourself into problems. Stick to your main points, and when you’re done, shut up.
Assume that the microphone is turned on. You’ve undoubtedly laughed at a few public figures’ gaffes when they haven’t been paying attention. And there’s no such thing as an off-the-record conversation. Off the record implies various things to different journalists, so don’t provide information if you don’t feel safe doing so.
Finally, in an interview, “no comment” is never a smart answer. It is preferable to either answer the question or explain why you are unable to do so. If you don’t know the answer to a question, acknowledge it and offer to assist the reporter in obtaining the information she needs.
Media attention may help your company grow significantly, so plan ahead to make the most of your next media opportunity!
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Frequently Asked Questions
How do you maximize media exposure?
A: There are a few ways you can maximize media exposure, but the easiest way is to create content thats both unique and captivating. You should also be sure your content has sticky qualities- so if someone watches one video of yours theyll probably want to watch another!
How do I generate media coverage?
A: There are many ways to generate media coverage. You can try contacting the press, but if youre looking for more direct results then creating a Facebook ad is your best bet
How do I get free media exposure?
A: Unfortunately, we are unable to answer this question.