Lines at popular restaurants are often long enough to drive your Instagram followers into a frenzy, but the concept of waiting in line for food isn’t exclusive to fast-casual eateries. In fact, many stores across the country allow customers to wait outside and then go inside when their number is called. This can lead to some uncomfortable moments if you don’t dress appropriately or come equipped with patience…but it’s worth it!
The “pay someone to stand in line” is a service that allows people to pay someone else to stand in line for them. This is a great idea because it saves time and money.
The Viral Garden is one of the blogs I follow on a regular basis. In his article “How to Market Like a Rockstar,” Mack Collier made an excellent point:
Make sure you see your business and its goods through the eyes of your consumers. Hugh MacLeod once said something to the effect of making sure your business is having the same conversation as your consumers. Apple, like its consumers, believes its goods are cool. Do you recall when the iPhone was first released? Customers proudly camped up for days outside Apple retail shops before the iPhone went on sale, right? Did you know that nearly every time there was a Cingular shop nearby selling the identical iPhone, there was no one in line? However, waiting in line for an iPhone at the Apple shop was ‘awesome.’ Apple believes the iPhone is great, and Apple’s consumers agree, thinking that since they have an iPhone, they are cool as well!
What fantastic advice! What would make your consumers queue up? Are you cultivating brand loyalty for your business as well as your products?
This post, as well as the rest of the site, is definitely worth reading.
‘Social Media Marketing Manager, Chelle Parmele’
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