One-dimensional marketing focuses on one area, like price discounts or product features. The results are often short-lived and incomplete. It’s time to try multi dimensional marketing strategies that focus on converting your customers into loyal advocates. And if you’re not convinced, think of it this way: how would your business succeed without a loyal advocate?
One-dimensional marketing is a marketing strategy that focuses on one product or service. The term “one-dimensional” can also refer to the idea that something is only good in one direction, for example, a car is only good for driving.
“Are you guilty of one-dimensional marketing?” says Cidnee Stephen of Strategies for Success.
Stephen, an approved Duct Tape Marketing coach, makes the point in a recent marketing strategy piece published on Mplans.com, our marketing tools website, that “Far too frequently individuals approach their marketing like a one-hit wonder.” Someone informs them that a particular marketing strategy worked well for them, so they attempt the marketing idea of the week. However, they do not achieve the same effect. This is due to their one-dimensional marketing strategy.”
To read the entire story on Mplans.com, click here.
Cidnee Stephen is the founder of Strategies for Success, a marketing firm that caters to the requirements of small companies and professional services on a tight budget. She has assisted hundreds of small companies in breaking free from their peak and valley ruts, allowing them to reach the next critical level of success. Cidnee is also a sought-after speaker, author, and blogger on marketing issues affecting small companies and B2B service-based enterprises. Subscribing to her bi-weekly marketing advice for small companies is free, and you’ll also get a bonus report on the 7 Steps to Marketing Success.
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