Instagram is a powerful tool for marketing, but there are many ways to use it that can be beneficial for your business. In this blog post, we’ll explore the different types of posts you can share on Instagram and how to make them work for your brand.
The small business on instagram ideas is a guide that will help you to grow your small business. It includes Instagram marketing tips, content creation tactics, and more.
Instagram is quickly becoming the most powerful social networking platform available. Instagram is expected to account for 55.8% of social network use in the United States by 2019.
Instagram is particularly popular among teenagers and the desired millennial generation; among American teenagers, it is the most significant social network, and it is second only to Facebook in terms of total use among those aged 12 to 24. Instagram isn’t only popular in the United States; 80 percent of Instagram users are from outside the country.
While it is obvious that Instagram is an essential social media site to use, many companies believe that the picture-centric nature of Instagram makes it a poor match for their company unless they have a highly visual product. This isn’t entirely true—in fact, it’s one of the most common misunderstandings regarding Instagram.
In this post, I’ll go over what you need to do to make Instagram work for your small company, as well as how to create a content plan that promotes your brand and helps you grow it. I’ve also included many examples from various companies that do it correctly.
1. Create an Instagram account for your company.
Make a bio that is succinct and to the point.
Your bio should swiftly and succinctly convey your fans what you’re all about.
This entails describing your company’s mission statement in a manner that matches the image you want to project.
Consider the famous sportswear company Lululemon: their bio includes a short introductory line that explains their brand philosophy, their hashtag (more on that later), their Snapchat account, and a link to their website. Simple, concise, and conveys all essential information.
Instagram photo courtesy of Lululemon.
If you have a physical location, make sure to provide any pertinent information about it, such as the address and hours of operation.
In your bio, provide a link to your website.
In the sense that connections don’t truly “function” inside Instagram, it’s a bit of an outlier. This means you can’t use hyperlinks in your articles, but you may include a link to your website in your bio.
Image courtesy of Pottery Barn’s Instagram account.
As a result, be sure to add your most essential link in your biography so that people may reach your site through a fresh link. This may be a link to your home page, your most recent product, or your most recent blog article.
Pick a username and a picture that expresses who you are.
Hopefully, when you choose your company name, you double-checked that you’d be allowed to use it on as many social media accounts as possible.
You should be able to choose an Instagram handle that is similar to your company name. If an exact match isn’t feasible, use a handle that is as near to your company name as possible. This may mean using underscores, abbreviations, or minor modifications, but keep it as near to your company’s real name as feasible.
This may be your logo, your shop, your goods, or even some of your workers in terms of your picture. It doesn’t matter what kind of picture you choose as long as it represents your business and the image you want to project.
2. Make fantastic Instagram posts
Prioritize high-quality images.
Instagram is, without a doubt, the most visually appealing social networking site available.
This implies that in order for your Instagram to be effective and engaging, you must make it aesthetically appealing. This doesn’t mean your goods have to be gorgeous (though it helps), but it does mean that your Instagram should be coherent, and the pictures you post should be well-lit and of the best possible quality.
The following are some fundamental principles for outstanding Instagram graphics, as collected in this fantastic infographic from Buffer:
- Lighter images are more popular, getting 24 percent more likes than darker images.
- The less cluttered the backdrop, the better, since pictures with less clutter get 29 percent more likes.
- Images with a strong hue or tone get 17 percent more likes than those without.
Look at The Glitter Guide: Instagram for an example of a page that ticks all of these criteria.
Glitter Guide on Instagram provided this image.
This Instagram is filled with pastel pinks, mints, and blues, like a candy-colored dream. Backgrounds are light and sparse, and photos are shot in excellent light and brightened during processing. This Instagram feed reads as a coherent, appealing collection of pictures when seen as a whole.
Make your pictures more attractive by using photo editing software.
By this stage, you should have thought about your brand’s color palette, which will help you figure out what your Instagram feed’s general “look” should be.
Perhaps this means subdued pastels, vibrant brights, or desaturated neutrals will dominate your Instagram feed. Using editing tools can assist you make your pictures work together cohesively, regardless of the color palette that best fits your business.
Look at photographer and “social media person” Kari Young’s Instagram account, Meatballssmama, for example, which uses bright, vibrant colors against stark black and white backgrounds.
Image courtesy of Instagram user Meatballssmama.
The built-in filters on Instagram are a fantastic place to start, but you should also experiment with the “editing” feature to get greater personal control over your photos.
For additional possibilities, check at external editing programs like the ever-popular VSCO and The 32 Best Photo Apps.
Follow the 20/80 guideline when it comes to selling.
Instagram should, in theory, assist in driving visitors back to your website or into your shop.
However, you should not put all of your efforts into selling your goods.
Although it may seem paradoxical, the basic rule of social media marketing recommends that just 20% of your postings should “sell” your goods. The remaining 80% should be spent on high-quality material that engages followers but isn’t directly related to your product or service. In the next sections, I’ll explain how to produce this kind of material.
So, in terms of the 20% guideline, how can you sell successfully on Instagram?
For one thing, avoid obvious advertising and an excessively promotional tone, especially while displaying your goods or services, since this is likely to turn off followers. This does not preclude you from highlighting your goods or services in a subtle manner.
Take a look at this Instagram post from Stumptown, a Portland-based coffee roaster:
Instagram photo courtesy of Stumptown Coffee.
Portland was struck by an unexpected heat wave in August, with temperatures approaching triple digits.
Stumptown’s subtle suggestion of “cold brews” to combat the heat, along with a picture of two desperately refreshing-looking iced coffees, serves as a soft sell that isn’t overly pushy, but still gets the message across (and bonus points for featuring a customer’s photo—I’ll get to that in a minute).
Instead than focusing only on the product, consider “lifestyle” material.
First and foremost, let’s get this out of the way:
Is Modcloth an internet shop that sells doughnuts?
Modcloth on Instagram provided this image.
They don’t, in fact. So, what do doughnuts have to do with their Instagram feed?
Modcloth, a retailer of sugary-sweet dresses and other women’s apparel, has adopted a lifestyle-based content approach. Part of the other 80% of their content, which focuses on cultivating a holistic brand image, is posting a photo of a sweet treat.
It may be useful to develop a user persona and perform market research into your client base at this point to discover what kind of “lifestyle” material your followers would like.
Create a narrative that revolves on your ideal client. What are their names? What are their interests, hobbies, and dreams? What are their favorite places to eat, drink, shop, and play? What sort of music do they like to listen to, what books do they read, and what TV programs do they like to watch?
To return to the Modcloth example, the word “cute” is an important component of their brand image. Because the brand is so adorable and sweet, lifestyle material that matches this cute, sweet image is sure to appeal to their target demographic.
Use photos shot by your customers and fans as a focal point.
You may have observed that in both of the preceding instances, the companies used pictures that were recycled from fans rather than images shot by employees.
Image courtesy of Instagram user BlackMilk Clothing.
Encourage your followers to use hashtags relevant to your company (more on that later) or advise that they tag your business is a wonderful way to see what consumers are saying about you, and you can share this material on Instagram as well. What a fantastic way to build brand loyalty while also finding excellent content! This will not only make your fans feel valued and special, but it will also feel more genuine.
For a behind-the-scenes peek at your company, use Instagram Stories.
Instagram’s new video feature, which competes directly with Snapchat’s Stories feature, caused quite a stir earlier this summer.
As controversial as it may be, it is an additional function that allows you to interact with your audience on a personal level.
Lorna Jane, a women’s sportswear company, utilized Instagram Stories to offer followers a behind-the-scenes peek at a photo shoot and to highlight the photo shoot’s “essentials.”
Successful companies are utilizing Instagram Stories to provide a glimpse into their behind-the-scenes routine; just take a look at this picture from Lorna Jane’s most recent video, which shows a sneak peek at the “essentials” from a brand photo session.
3. Use hashtags to your advantage.
Recognize that more is, indeed, more.
Don’t be afraid to use a lot of hashtags on Instagram. While four or five hashtags may appear excessive on Twitter, that number (or more) has been proven to significantly boost conversations on Instagram, with interactions peaking at 11 or more hashtags.
It’s worth remembering that you’re only allowed to use 30 hashtags per post or comment (and Instagram rules aside, too many hashtags may make you appear spammy or desperate).
Look for hashtags that are similar to yours.
Spend some time conducting some research to discover the finest hashtags.
Spend some time coming up with a collection of hashtags that are important to your company, using hashtag-finding tools like Hashtagify and RiteTag to discover popular related hashtags.
Convince and Convert’s post on discovering hashtags for your company, as well as Buffer’s hashtag guide, are both worth reading for additional information.
Put them as a comment rather than in the body of your article.
Everything I’ve mentioned about hashtags thus far comes with one major caveat:
Your hashtags should preferably not appear in your post’s content.
It’s OK if you include one or two brand-specific hashtags in the description under your picture (see the example from BlackMilk Clothing above). If you wish to add more than one or two hashtags, create your post first, then leave a comment with these hashtags right underneath your uploaded picture. This manner, your hashtags are visually separated from your content while still enabling it to be discovered.
Consider coming up with your own hashtags.
As I previously stated, collecting material from users and encouraging them to tag their posts with your brand hashtag may be a fantastic method to add authenticity to your brand and build devoted fans.
Instagram photo courtesy of Birchbox.
You’ll need a branded hashtag for this. This may be as simple as #yourbrand, akin to Birchbox’s request that people tag their posts with #birchbox, or it can be more creative, depending on what you want your users to share.
Check out Adspresso’s 7 Techniques to Create a Hashtag That Boosts Your Brand for a more in-depth look at generating a brand hashtag.
4. Provide discounts to your fans.
Discounts and deals should be shared.
Your Instagram is a fantastic way to highlight current deals, discounts, and promotions that you are doing, in addition to curating material that both discreetly advertises your goods and creates a lifestyle narrative around your company.
You may include your sale or promotion in the photo’s description, or make a picture in Canva or similar with text overlaying that explains the offer. If your promotion is accessible online, don’t forget to provide a direct link in your bio!
Contests may be used to increase engagement.
Instagram is an excellent platform for hosting competitions; by establishing a hashtag unique to your contest, you can encourage brand followers to join by shooting pictures and tagging them with your hashtag for a chance to win (photos which you can later share on your own page).
Image courtesy of Quest Nutrition’s Instagram account.
Take a look at this Quest Nutrition contest, for example. The hashtag #MyQuest is simple and easy to remember, and it allows Quest to reuse users’ pictures on their Instagram feed. Participation instructions are very simple.
Contests also enable your fans to perform some promotional work for you: by tagging your brand in their pictures, your company’s Instagram will be exposed to a whole new audience. Your contest may include a free gift, product discounts, and so on—the possibilities are endless.
Check out Wishpond’s excellent post, 10 Amazing Small Business Instagram Contest Examples [Critiqued], for additional ideas.
5. Track and measure important metrics
Decide what you’ll be monitoring.
I’ve spent a lot of time laying out several different options for your Instagram approach.
However, if you don’t monitor the effectiveness of your efforts, they’ll be a little pointless. When developing an Instagram strategy, it’s important to consider what your real objectives for growing your Instagram presence are.
This will most likely include selecting a few important metrics to monitor. If you want to improve your Instagram presence in general, you might concentrate on expanding your following, increasing the amount of likes per post, or another important Instagram statistic. Alternatively, you could be more concerned with boosting sales, in which case you’d track clicks back to your site, total sales growth, and so on.
The field of social analytics is broad, and I won’t be able to cover it everything in this article. Spend some time thinking about your objectives, and then narrow down your research to what you can monitor to see whether you’re on pace to achieve them.
Make use of tracking tools to keep track of your progress.
After you’ve decided what you want to measure, you can start looking for tools to assist you do so.
I’ve stated in previous posts that True Social Metrics is one of our favorite tools for monitoring social data, and if you’re searching for some free analytics tools, here are several excellent alternatives to consider.
If you’re interested in learning more about tracking tools, check out Social Media Examiner’s 3 Instagram Analytics Tools for Marketers, as well as our article 20 Marketing Tools Every Small Business Owner Should Try.
You should have some ideas for a successful Instagram approach at this point. While it may seem to be a lot to handle at first, Instagram allows you to really engage with consumers and elevate your business image to new heights.
I’m glad to talk more about Instagram since it’s my personal favorite social media platform; if you’d want us to go over a particular aspect of Instagram marketing in more depth, send me a tweet at @BrianaMorgaine and let me know!
Instagram is a popular social media platform that has been growing in popularity and usage. It allows users to share pictures and videos with friends and family, but it also has the potential to grow your business. This article will provide small businesses with a guide on how to grow their business on Instagram. Reference: how to grow your business on instagram 2021.
Frequently Asked Questions
How do I market my small business on Instagram?
You can start by posting pictures of your products, or even just the product itself. Next, you want to include a caption that is either an offer, or a call-to-action for people to purchase your product.
How do businesses use Instagram for marketing?
Instagram is a social media platform that allows users to share their content with other people. Businesses can use this platform to market their products and services, as well as advertise them to the public.
- how to promote your business on instagram for free
- 10 ways to grow your small business with instagram
- how to promote small business on instagram story
- instagram for business tips
- small business instagram template