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In Business Planning, Form Follows Function

  • Jeffery Williams
  • September 20, 2021
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The most important part of a business plan is its function. This includes the company’s mission, vision, and values. A good business plan will also include a financial forecast, marketing strategy, and organizational structure.

Form follows function is a phrase that means that the design of an object should be based on its purpose. This idea is used in business planning to help businesses make decisions about their future plans.

Important fact: Your business plan is about how you’ll manage your company. It’s not simply a piece of paper. You may never publish it, but you still need a plan to assist you run your company, whether or not you need to create a paper for a bank or an investor. You want planning to assist you in your development. It’s all about focus, responsibility, management, and company direction.

It doesn’t have to be a document. Whether or whether you officially modify and print it, you may leave it on your computer and share it with your colleagues. It’s still there, and if you utilize it correctly, it can help you run a successful company.

What is a realistic sales forecast? Expenses? What about cash flow? That should be included in your strategy, whether or not it is printed.

What are your most significant advantages and disadvantages, as well as opportunities and threats? What is the primary emphasis of your target market? Who is your ideal customer? What do you want to achieve in the long run? What are the most important KPIs in your company? Who is in charge of what? Whether you publish it or not, and whether you expose it to outsiders or not, it should be included in your strategy.

One of the most essential business planning principles is that your plan should only include what you need to operate your company, nothing more and nothing less. It may be as basic as an elevator speech when you start preparing — which should be when you start your company. That you understand the important elements, such as the customer narrative, what distinguishes you, and what you’re concentrating on the most.

In practice, this implies that the plan is the first stage in the planning process, which entails improved company management and steering.

This is an important part of the plan-as-you-go business planning method, which is detailed in my new book (The Plan-As-You-Go Business Plan) and implemented in LivePlan. 

The plan is more than simply a piece of paper. It’s usually stored on your computer. It’s all about you: your strategy, objectives, fundamental statistics, budgets, and who does what.

And you share the highlights of that plan, the primary plan that stays eternally on the computer, with your managers as part of company management. That’s what we’ll refer to as the operations strategy. It all begins with a business plan — only as large as you need it to be — which you use to flesh out the specifics of who does what, as well as dates, deadlines, and budgets. They stay in the plan indefinitely, but you use it for operations.

Alternatively, you may utilize the plan to produce a summary presentation (often known as a pitch) to share with potential investors. In such scenario, you’ll need a strong slide presentation that conveys the essential facts to investors while also using appropriate presenting methods, such as utilizing images rather than words. However, that presentation must begin with a strategy since you must understand the main elements.

Alternatively, you may utilize the strategy to produce an elevator speech, which is a brief presentation (a minute or two) that emphasizes what you do for whom and where you’re going. You can’t describe what you don’t know, so make a plan first.

The summary note, which is a brief document used to outline your company strategy for outsiders if necessary, is the same. In email, it’s often used as an introduction. It isn’t the same as having a plan, but you must have one in order to describe it.

Finally, if you need a formal business plan, it may also be generated from the plan you maintain on your computer. You have it available, revised and reviewed, the latest live version, so you give it some editing and polish and spin it out from your printer as a document as the business plan events — the need to show your plan to a banker, investor, or partner — you have it available, revised and reviewed, the latest live version, so you give it some editing and polish and spin it out from your printer as a document.

It’s worth noting that none of these outputs may be used in place of the plan. And none of these outcomes were intended. At its heart, the plan exists, and you generate the outputs as required.

Always maintain assumptions on top of all of these iterations and outputs, where you can see them for every review meeting. One of the major benefits of the plan-as-you-go technique over more conventional approaches is the ability to keep track of changing assumptions.

Frequently Asked Questions

What does form follows function mean in business?

Form follows function is an architectural principle that states that the form of a building should be based on its use.

What form follows function?

The form follows function in that the shape of an object is based on how it functions.

What design movement is form follows function?

The design movement is called form follows function. It refers to the idea that a good design should follow the principle of form, function, and aesthetics.

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Jeffery Williams

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Table of Contents
  1. Frequently Asked Questions
    1. What does form follows function mean in business?
    2. What form follows function?
    3. What design movement is form follows function?
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