Many people have been turned away from doing business with a company because of the poor reviews on Yelp. However, there are ways to turn those bad reviews into opportunities for your company by responding to them in an impressive way. Consumers will likely leave positive feedback after witnessing this change and that can be beneficial for your online reputation as well as increased revenue.
Yelp is a website that connects people with local businesses. It’s a great resource for people who are looking to buy or sell goods and services, but it also has some downsides that can be avoided by your business. Read more in detail here: what is yelp.
Businesses have had to hop on the digital train in the last decade to keep on top of new trends, capitalize on new markets, and extend their reach. In today’s immediate feedback, smartphone-crazed world, there’s a lot for businesses to keep track of, from social media channels to review sites like Yelp.
For example, Yelp may have a significant effect on your company’s development. Customers may rate your company and give comments on their experience using our review platform. Here’s a short rundown of how it looks right now:
Check out Yelp.
You’re definitely behind the digital eight ball if you’re not constantly soliciting feedback, monitoring comments, and promoting the good evaluations consumers post. We contacted Darin Alpert, the founder of BirdEye, a firm that helps companies manage their online image, for some tips on how to conquer Yelp.
“Having a lot of 5-star ratings may turn you into a millionaire. Negative or no ratings on the popular review site may be detrimental to your company, according to Alpert.
How to improve your Yelp rating:
1. Register your company.
Go to Yelp and claim your business if you haven’t already. You’ll be able to build a business profile and include information such as company hours, contact information, and photos. You’ll also be able to react directly to consumers and perhaps offer a special Yelp promotion based on their feedback.
2. Request feedback from consumers.
There are differing opinions on whether or not you should get input from your consumers, but Alpert believes it is a good idea.
“A lot of companies overlook the most basic best practice—ask your customers for feedback directly, particularly the positive ones,” he adds. “Another easy way is to provide visual reminders at consumer contact points.”
To promote comments, you may also send an email with a link to your Yelp page. When your company receives enough positive comments, Yelp will give you “People Love Us On Yelp” stickers.
3. Keep an eye on the feedback.
Monitoring and responding to Yelp comments is one of the most effective ways to manage your internet reputation.
“Checking your Yelp page once a day isn’t excessive,” Alpert adds. You don’t want to be “one of those low-level companies that is so scared of acquiring a poor reputation on the site that it avoids it entirely.”
Even if a remark isn’t favorable, if you react appropriately, you may demonstrate to people that you’re paying attention. If you do get a bad review, Alpert advises you to do the following:
- Thank you for the input, customer.
- Don’t use an accusing or furious tone.
- If there was an issue, take care of it. If necessary, offer to make apologies. Alternatively, offer to talk about the problem in private.
Here’s an example of a business owner responding to a customer’s concern:
This is an excellent method to deal with issues.
4. Keep an eye on your competitors.
Keeping an eye on your competitors is usually a smart idea. Yelp makes it very simple to do so. You may also utilize this information to enhance your company by seeing what consumers like and hate.
Get some inspiration from people in your field if you need some assistance responding to Yelp reviews.
5. Make your good reviews known.
If a customer compliments you, post it on social media and, if possible, tag the consumers in the message. It’s a digital method of collecting and disseminating testimonies. You can also connect your Yelp account to your social media accounts so that you may post reviews with just a few clicks. (To understand how to do this, go to Yelp’s frequently asked questions page.) These quotations may also be used on your website to urge people to visit your company.
Do you make use of Yelp? In the comments box below, tell us how you keep track of your internet reputation.
Frequently Asked Questions
How can I improve my business on Yelp?
A: There are a lot of ways to improve your business on Yelp, one way would be to make sure that you respond quickly and politely to all reviews. Another thing is making sure people understand the services or products you offer so they know what it will look like when they get there.
How do you dominate on yelp?
A: I am not sure what you mean by dominate on Yelp.
How do I increase my yelp rating?
A: To increase your yelp rating, be nice to people. If you are rude or mean to someone the chances of them leaving a good review for you drops significantly.
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