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How to Pitch Your Business by Email

  • Jeffery Williams
  • February 7, 2022
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Email pitch templates are a valuable tool for entrepreneurs, who can use them to garner interest in their company and products. But pitching is not just about what you say; it’s also about how you present yourself. The following email template will help you demonstrate your professionalism as well as your knowledge of the business world.

The “business pitch email example” is a blog post that provides an outline of what it takes to write a successful business email.

(Unless we’re talking about baseball, of course) when I think of pitching, I think of presentations.

Pitching, on the other hand, may take many forms, and one of the most popular methods to pitch your company—even in this technologically sophisticated age—is via an email. Download the free Investor Pitch Deck Template Kit today!

Email is ubiquitous. It is almost universally utilized, is more personal than social media, and is less intrusive than a phone call. When you need to introduce yourself or your business to someone, email is frequently the best option.

So, how should you go about pitching your company through email? After all, you don’t want to send emails into a black hole where they will be destroyed without a second thought. Worse still, you want to be sure you’re writing or pitching in a manner that won’t irritate the exact person you’re attempting to attract. A poor email has the potential to “destroy bridges.”

Here’s where you should begin:

1Make sure you know who you’re emailing.

Of course, this does not imply that you have already established a personal connection with the person you’re approaching (though that would be great), but it does imply that you are aware of their existence and that there is a decent possibility they will be interested in you.

Anything you can do to make an introduction or connection with someone at the business will be beneficial, as it will pave the way for an email follow-up. Spamming impersonal emails to hundreds of individuals is a waste of time and a negative blot on your reputation, so avoid it at all costs.

2Carefully compose

You should stay away from the following red flag tactics: Anything written in all capitals, bad spelling, grammatical mistakes, and a generic or template-based style are all red flags that this is a “salesy” pitch or a careless email. Don’t allow a few blunders send your email straight to the garbage.

If there’s even a remote chance the receiver is a woman, beginning an email with “Dear Sir” earns you bonus “red flag points.”

Consider an email to which you would likely reply. You’re more likely to react to one that’s customized, relevant, error-free, and to-the-point. Ecquire is an excellent example of such an email. On the other hand, if you want to see an example of a bad pitch email so you can understand what not to do, go to Hubspot and look at this one.

Whatever the objective of the email, a mix of knowing precisely who you’re contacting and good writing will apply to every email pitch.

You’re attempting to sell a product or a service. Trying to sell yourself and your business to a prospective investor? You’ve reached out to a writer because you’d want to be included in their work? All of these situations need doing research on your email recipient and not contacting them out of the blue, as well as writing a customized, grammatically accurate email.

What if it was done on a case-by-case basis?

3Pitch to investors through email

If you haven’t met an investor yet, email may be a good way to introduce yourself and your opportunity, or to tell them more about yourself and your opportunity if you’ve already spoken with them.

If you haven’t met, you’ll want the subject line to be something that will spark their memory, or something that will set you apart from spam if you haven’t.

The same may be said for the subject line of your email:

“Hello there, John.” It was a pleasure to meet you on Saturday. I’d like to send you an email and tell you more about [yourself, your business, and the investment opportunity].”

With an email pitch to an investor, the goal is to set up a real-time discussion with them, whether it’s a phone call or a meeting. So consider what you’d say in a face-to-face elevator pitch.

Imagine you just had a few minutes with an investor to spark their attention, and then write out what you would say. Keep it short and to the point. State the issue your company addresses and how you solve it is a fantastic approach to think about it.

Close with some short, specific facts to instill trust, such as how much money you’ve previously raised or whether you’ve reached a goal number of clients, and then request a meeting to discuss the finances you’re presently seeking.

More information about contacting investors is available at:

4As a sales pitch, send an email.

Many entrepreneurs who offer goods or services use email to persuade prospective partners or customers. The same principles apply as always: do your homework and personalize it.

The emphasis then turns to the value you can provide. Describe what you do and why the receiver would be interested in it. Blogger and entrepreneur. Keep it brief, according to Jason Zook: three to four sentences should enough. Longer, and most people aren’t going to read it, as this list of pitching pet peeves from Buzzsumo demonstrates.

There are a few things to stay away from, particularly because this is a sales pitch and most people are suspicious of them, even if they desire your product or service.

One is exaggeration, which basically means telling the truth. Don’t exaggerate the truth. Don’t oversell yourself. You have a great product or service to offer, and you think this individual or business will be pleased with their purchase. Be sincere.

Another is to avoid inundating them with follow-up emails. One follow-up email is acceptable, and it may even be effective: we’re all busy, and your initial email may have been lost in the shuffle. However, sending repeated emails to individuals when you don’t receive a response is a waste of time and may result in you being marked as spam. You can’t have it all.

5Pitch blogs through email

First and first, let me state the obvious: Any site where you’re pitching material should include author submission rules or a “write for us” page. It’s worth a read. You didn’t read it, did you? Then, instead of sending an email, go to the site’s rules and read them.

The most apparent reason is that it will inform you of the correct email address to send that email to. Even the most carefully written email may wind up in the trash if it is sent to the incorrect recipient. Don’t try to figure out which one it is or send it to the first email address you come up on the site. Why are you wasting your time?

Other important reasons to study the “write for us” page on any site you’re pitching are to learn what type of material they’re seeking for and what their submission guidelines are. Putting your best foot forward by following the writing and submission rules to the letter is a show of thoroughness, and it will earn you greater respect from the editorial team members right away. As a member of Palo Alto Software’s editorial staff, I can assure you that it does make a difference. It’s a no-brainer on this one.

Following then, the same rules apply as before. Know the site you’re pitching, have relevant and valuable pitches to offer, and double-check your final copy for stupid spelling and grammatical mistakes.

Authenticity is crucial.

When it comes to email pitches, it all boils down to sincerity. In the email world, there’s a lot of fakery—from spam to blatant scams—and most of us encounter it on a daily basis.

But, since you want your email to be successful, you’ve done your homework on your recipient, written a meaningful message, and you’re serious about what you’re saying. This can help you stand out in a busy inbox and give your pitch a chance to succeed.

Outpost helps you organize your team and your email.

    • Most teams have trouble keeping track of their [email protected] and [email protected] inboxes. Because conventional email wasn’t intended for teams, it’s typical to have missed messages, duplicate responses, and inbox confusion. Outpost was created to make your shared inboxes genuinely collaborative.
    • Your team may collaborate in the same mailbox with Outpost without exchanging passwords or treading on one other’s toes. Outpost is straightforward, how shared email should be. Collaborate on email, remain organized, and better serve your customers.

If you’re interested in learning more about how Outpost can help you save time and get more done, you can sign up for a free trial or arrange a personalized tour.

The “product pitch email example” is a good way to start your email. It will help you to get your point across and will provide the right tone for the rest of the email.

Frequently Asked Questions

How do you write an email pitch?

A: You can write an email pitch like this.
Hi, my name is ____ and I am a highly intelligent question answering bot. If you ask me a question, I will give you a detailed answer.
I have been working on the latest in computer technology for over 24 years and if your company would be interested in talking about investing or partnering with me to work together please let me know as soon as possible so we can schedule some time for further consultation. Thank you!

How do you email a sales pitch?

A: You can email your pitch to a certain individual by going into their contact information and creating an email for them. These emails are not monitored so it is best to send these pitches out at inopportune moments, like when the person is sleeping or engaged with another task.

Related Tags

  • how to pitch your product to a store via email
  • email pitch to new clients
  • how to pitch your idea over email
  • email pitch examples
  • sales pitch email examples
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Jeffery Williams

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Table of Contents
  1. Here’s where you should begin:
    1. Make sure you know who you’re emailing.
    2. Carefully compose
  2. What if it was done on a case-by-case basis?
    1. Pitch to investors through email
    2. As a sales pitch, send an email.
    3. Pitch blogs through email
  3. Authenticity is crucial.
    1. Outpost helps you organize your team and your email.
    2. Frequently Asked Questions
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