As of late, the crypto-space has seen a spike in ICOs and other cryptocurrency offerings. But these are often little more than talk: they aren’t backed by tangible products or services that generate revenue, which is an essential part of any successful business model.
The “don’t talk the talk if you can’t walk the walk meaning” is a phrase that has been around for a while. It means to not just talk about what you are going to do, but actually do it. This is also known as “walking your talk.”
I live and work in Eugene, Oregon, a (relatively) small town. This is a community where patronizing local businesses is a top priority, and the Saturday farmers’ market is usually bustling.
I love supporting local businesses and do so whenever I get the opportunity. Buying local offers a number of advantages, including reducing our carbon footprint, helping the local economy, and increasing our community involvement. This blog article, however, is about promoting a local company, not about purchasing local.
I prefer to get my family’s medications filled at a pharmacy operated by a local family because I believe in supporting local businesses. This small pharmacy has a notice on the counter urging clients to retain their business with local businesses rather than going across the street to the Safeway pharmacy, a large grocery and pharmacy company. Seeing this sign made me feel sorry for the proprietors of this small company. I felt like I was contributing to the community by buying locally. In the local business sector, it was David against Goliath, and I was assisting.
However, here is when everything went awry. This neighborhood drugstore didn’t treat me like a regular. I was at the drugstore more than I would have wanted as a mother of two young children, yet I was never recognized. I was always handled as though I were a new client, rather than a returning one. My prescriptions were never completed in a timely manner. The list of grievances became rather lengthy, and I won’t mention them all here.
Eventually, I decided to move my business to the Safeway pharmacy, which is just across the street from the local pharmacy. The change was astounding. The pharmacists and techs were both very pleasant. They identified me after three visits. Things began to happen to me like this: “I spotted you coming down the aisle and have your prescription ready for you,” the pharmacist remarked as he approached the drugstore. At the locally owned drugstore, this never occurred. Pharmacists often inquire about my children. They treat me as though I were working at a tiny, local company rather than the Safeway supermarket’s backroom.
The thing that amazes me about this is that Safeway doesn’t have a marketing plan that tells pharmacists to treat customers like locals. This Safeway’s pharmacy, I’m confident, is an exception. My guess is that these Safeway pharmacists aren’t even in competition with the neighborhood pharmacy. They’re just trying to perform a good job.
I like to buy locally, but small companies must do more than beg for customers. They must behave as though they are local companies. They must do things better or differently from the large corporation that is relocating next door. They must distinguish themselves via superior product, superior customer service, or some other key difference. Businesses in the area must not only speak the talk, but also do the walk.
The “talk the talk, walk the walk meme” is a phrase that has been used to describe someone who talks about doing something but never actually does it. It can be applied to people as well as companies and organizations. Reference: talk the talk walk the walk meme.
Frequently Asked Questions
Who said if you are going to talk the talk then walk the walk?
What is the phrase walk the talk?
A: Walk the talk means to act as you say. The phrase originates from Western culture, where it refers to a cowboy who would tell stories about his heroic deeds of riding and shooting, but never actually doing those things with real guns or horses.
Which is correct walk the walk or walk the talk?
A: Walk the talk is correct.
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