Startups are the new buzzwords, but you’re probably wondering how do I get in on this? You need to know someone who knows someone. Even if that person doesn’t work at a startup themselves, they’ll likely know somebody who does or can help connect you with one of those resources via LinkedIn or other social networks.
The “i know a guy who knows a guy who knows a guy” is an expression that means “I know someone who knows someone else, and they might be able to help you.”.
David Shear’s series on the condition of retailing continues.
Isn’t it mafia-like? Well, I don’t believe the parallel is that far fetched. Retail sales need knowing the proper people and ensuring that everyone receives their fair part of the profits.
The buyers for each shop chain are those at the top of the retail food chain. Buyers are loyal and calculated, and they want to do business with the same individuals year after year.
If your business does not have a big retail product catalog, you will almost certainly need to employ a man who knows a guy. Buyers do not have the time to talk with every sales manager from every business interested in getting their product into store shelves.
Each buyer in a department is in charge of hundreds of goods. Every product that makes it onto the market has a number of rivals vying for the same shelf space. There aren’t enough hours in the day for buyers to talk to everyone who wants a minute of their attention. You’ll never be able to thrive in retail if you can’t grab a buyer’s attention.
Palo Alto Software’s software products, Business Plan Pro and Marketing Plan Pro, are represented in the retail channel by an outside retail sales firm. A typical outside sales firm represents 10 to 20 retail businesses. The representatives provide you with vital market information for a modest fee, and much more crucially, they provide a valued service that takes years to develop. They are in charge of establishing connections with buyers. You’re going to hire a man who knows a guy.
I began harassing our outside sales firm as the new sales manager. I was curious as to why sales were underperforming and what steps we should take. I was curious as to why we weren’t selling to club shops, mass merchant stores, or receiving any solid marketing possibilities. New possibilities were not feasible, according to our now-fired sales company. I should be grateful that our goods are still available at office supply shops. Clubs and mass merchants weren’t being realistic. Retail was just deteriorating, and there was nothing we could do to stop it.
Our previous outside sales company was given the pink slip after a month of excuses and inactivity. I couldn’t take any more of the excuses. I wanted an outside sales company with a unique perspective and a willingness to go outside the box. We chose a smaller company that sought our business after a lengthy interview process. Our sales representatives have evolved into an extension of our staff. I communicate with them as though they were members of my sales team.
When we first began with an eager bunch of retail representatives, something strange occurred. We were able to get access to the nightclubs. We were able to enter Target. We began to get marketing chances. Our retail sales began to rise as a result of new marketing possibilities, new goods, and new shops. I was reporting on year-over-year gains instead of managing a decreasing channel.
That was quite a contrast to the status quo I was meant to be content with, and it was all because I’d met the perfect “man.”
Next time, tell me about your consumers’ shopping habits.
Palo Alto Software’s Channel Sales Manager, David Shear, is in charge of all academic, corporate, government, and retail sales. David came to Palo Alto Software from the banking sector, where he worked for Indymac Bank, Optium Financial, and Rainland Mortgage as a regional and national sales manager; he has over a decade of experience in correspondent and wholesale mortgages.
David, who attended the University of Oregon Law School, is keen to tell out that although his first passion is the Oregon Ducks, sales is a close second.
The “i know a guy who knows a guy meme” is an internet joke that started in the early 2000’s. The joke typically involves two people talking about someone they know, but not directly.
Frequently Asked Questions
Who said I know a guy who knows a guy?
Who knows a guy who knows a guy SpongeBob?
A:
This is a trick question.
Who knew this guy who knew this guys cousin?
A: The answer is me.
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