Why do we spell things differently? It can be a fun word to make up. But if you overlook the difference, it could lead to major consequences for your company’s reputation and bottom line. Here are some ways spelling errors become an issue for business owners.
The “intentional misspelling” is a term that has been used to describe the process of spelling something incorrectly for the purpose of creating a new word. It can be seen in many different areas, such as business and marketing.
Unfortunately, this was not my invention, although it is a clever play on words. This site is called Up and Running, but because it is about starting up, how about Startegy? Sorry, but it would always seem to be a mistake.
The following is taken from the blog Metacool’s “Forget Strategy”:
A seemingly harmless mistake got me thinking: What if we used the term “startegy” instead of “strategy”? When confronted with a blank sheet of paper, we tend to spend much too much time discussing strategy, often known as “strategery,” and far too little time actually learning by doing. Because we don’t know enough about the context and limitations, discussing a lot about what to do and why is improper in this situation. When you get out into the world and start doing things, guiding evidence comes to the surface in a way that it doesn’t in the cloistered confines of conference rooms.
Revolutions aren’t born, they’re sparked. Startegy.
Interesting ideas. But I’m not going to rename anything.
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The “deliberately misspelled words” is a strategy that has been used by many companies. The strategy of purposely misspelling words is to make it difficult for people to find the company’s name on Google, which makes it seem like they are not as established.
Frequently Asked Questions
What is it called when you misspell a word on purpose?
A: If you are trying to spell a word incorrectly, it is called an orthographic ambiguity.
Why do brands misspell words?
A: One possible reason is the fact that they make mistakes while typing. Another way of looking at this could be because brands dont care about their spelling and language, which may lead to misspellings.
How do you fix misspelling?
A: Misspelling is a form of error. To correct misspellings, click on the word that should be corrected and then press F on your keyboard to fix it. If no letter appears over the word, you cannot change its spelling.
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